Point of Purchase Displays

The purpose of point of purchase (POP) Displays is to make a business owner’s products appear professional and appealing to the customer’s eye. They are an essential component of successful marketing, but remain invisible to the average consumer. Well done point of purchase (POP) advertising displays will draw consumers to one product over another, or give one store the appearance of being more organized and clean.

A point of purchase (POP) advertising display can be a simple plastic holder for a card with product information or it can illuminate a banner in an atmospheric light box. Mobile merchandisers, freestanding units made from wire, plastic or other materials are some of the tools being offered in the POP display industry. Marketing and design combined with an inventory of POP products complete a business owner’s marketing needs in one stop. Some companies offer simple solutions for POP displays, including the use of suction cups, poster holders, lobby displays and brochure holders. The variety of point of purchase (POP) advertising displays is as varied as the kinds of businesses which use them.

Serving the surrounding Nashville communities, Pro Graphics offers business sign solutions for point of purchase advertising purposes. Please contact us to learn more.